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©popupcity – Velokafi

In order to further improve bicycle culture and infrastructure, the urban authorities in Zürich teamed up with a team of designers to launch a true coffee drive-in for cyclists.

Placed in front of a popular cafeteria, the specially designed wooden table allows people to enjoy a coffee without getting off their bikes. Anyone who checks in at the drive-in on Foursquare or Facebook gets a free cup of coffee from the barista. The drive-in concept saves the cyclist from the fuzz of searching for a parking lot, chaining the bike and overall worrying whether the bicycle will be still there after a coffee break (a true, everyday Dutch story).

Velokafi, Zürich

Velokafi, Zürich

The so-called Velokafi is part of Zürich’s strategy for transportation infrastructure improvement by the year 2025. The policy-makers aim to reduce the car traffic flow while enhancing pedestrian and cycling alternatives by improving the relevant infrastructure and by launching temporary and catchy interventions, like the Velokafi.

Read more: http://popupcity.net/marketing/a-coffee-drive-in-for-cyclists/#ixzz2VTOP1QSE

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