Brainstorm session – tip.

When I start our Addictlab workshops and out-of-the-box brainstorming sessions, I want the contributors to change their mindset, to get away from their daily life and mental preoccupation. They will be looking for ideas and new concepts later. Now some are creative thinkers that I have invited and who are from the Addictlab “lab member” database, yet others are from the company at hand or participants of a seminar’s workshop who I don’t know, and have no idea about their creative thinking skills.

How can you create a paradigm shift in their brains?

Also, you’d want people to interact and participate in a collaborative process, and this in a group of people they wouldn’t know or have never met. Even worse, who are from other cultures and backgrounds.

How could you prepare them for that?

One of the easy solutions is  the “I see Faces” exercise. Send your participants, individually or in group, out of the plenary room, and don’t let them come in unless they pay you with pictures of “hidden faces”. Faces that are around you, in big or small versions, in cupboards, doors, objects, etc.

It’s a low tech – high involvement exercise, pushing people to look at their surroundings differently. And in group, it’s fun.

Add a bit of story telling.

Have everybody  share their faces, in a first session. It’s a fun way to break the ice. And why not, go a step further: have people thinking about the name and character of the picture at hand. And a story that goes with it.

Here are some examples from participants to my last workshop at the Webster University in Geneva, during their 4th annual Media Trends conference. The theme of my session being “kidslab” made the exercise more valuable, since kids have a way of finding Hidden Faces and adding stories to them much easier…

Try it!

Would you like to try it? Look around you, take a picture, register on Addictlab and upload your image and the story of your character there.











About the event

Webster University Geneva’s Media Communications Department held its 4th annual Media Trends conference from April 8 to April 10. This year’s spotlight on media issues related to children, “Challenging Crossroads: Children and the Media”. The conference investigated some of the more contentious media crossroads that today’s youth traverse. Panels on media ethics, protecting children on the internet, media activism, child exploitation, children’s health and media literacy provided the framework for Media Trends 2013.




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